Top Beauty Retail Apps on iOS in Belarus: Q4 2024 Insights

In the fourth quarter of 2024, several beauty retail apps on the iOS platform in Belarus showed varied performance trends. Here’s a detailed look based on data from Sensor Tower.

Gold Apple: beauty store had a notable increase in weekly downloads, starting from around 2.5K in early October and peaking at approximately 4.6K by the end of December. Meanwhile, the app's weekly active users grew from about 101K to over 170K, indicating a significant rise in user engagement.

The app ЛЭТУАЛЬ: косметика, парфюмерия saw its downloads rise steadily, moving from 388 in late September to over 1K by the end of the year. Active users also increased from roughly 2.7K to 4.7K, reflecting a consistent user base expansion.

For КРАВТ, weekly downloads began at 342 and rose to 642 by December's end, showing moderate growth.

Подружка: магазин косметики experienced a gradual increase in both downloads and active users. Downloads went from 211 in late September to 425 by December, while active users climbed from 797 to 1.5K over the quarter.

Finally, Yves Rocher Belarus maintained a modest download rate, starting at 88 and reaching 208 by the end of the quarter.

These insights demonstrate varied engagement and growth trends across the top beauty retail apps in Belarus, with more detailed analytics available on Sensor Tower.